YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to productized service agency coaches and operators escaping the hourly-billing trap.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to AltAgency's funnel.
Designed to convert YouTube viewers into qualified leads for AltAgency.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to churn out content — between PGS coaching calls, async expert reviews, running the team, and writing the next iteration of "Fewer Clients. More Profit."
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of meetings and drive more leads for AltAgency.
This morning Greg, I went deep on the @gregoryjhickman channel and altagency.com, and the gap between what you've built offline and what's happening on YouTube is honestly wild. Offline you've got a $1M+ coaching business, 700-1000 productized agencies through PGS, a $7 book that prints applications, and named student wins from Erin Young, Chris Baylis, Emmanuel, and Joy & Juan plastered across the AltAgency homepage. On YouTube though, the last 10 uploads averaged 149-810 views — your newest video is your worst at 149 views, down from 5-7K six months ago on the exact same channel. The reason isn't volume (you're uploading consistently) — it's that 30 straight uploads use the identical "$XXk/mo (copy this)" yellow-headline thumbnail and "How I Productized X to $Y" title formula, which the algorithm now skips on sight. Meanwhile Charlie Morgan (Imperium Agency) is dominating the productized-coaching lane with deep student case-study videos, and Eric Siu is running the same play with Single Grain operators — both formats you have ZERO of on your channel despite having more student outcomes than either of them combined.
Simply put, we want to help you get more leads and ultimately more PGS members through organic YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The exact decision agency owners Google before joining anything like PGS. Answers it without the bro-marketing fluff, positions Greg as the trusted voice, drives high-intent leads.
Top of The FunnelPure search intent. Whiteboard the margin math, the price-ladder mistakes, the "$2K/mo trap." Owners pricing their first productized offer find this and bookmark it.
Top of The FunnelA teardown of subscription, sprint, retainer-lite, fixed-scope, and hybrid models — with margin examples. Search-intent magnet for the "what model should I pick" crowd.
Top of The FunnelAuthority anchor. Greg has literally seen 700+ offers inside PGS — turn that into a unique-data video nobody else can make.
Middle of The FunnelThe exact SOPs, async-first stack, and team structure behind the "Fewer Clients. More Profit." promise. Tactical, screenshot-heavy, MOF gold.
Middle of The FunnelThe #1 unanswered question for agency owners considering the jump. Direct path from this video to a PGS application.
Middle of The FunnelHybrid case study. Real student, real numbers, real offer evolution. The case study video the channel has been missing for 1,086 uploads.
Bottom of The FunnelSit-down interview with a named PGS member. Before/after revenue, hours worked, what he tried before. Pre-empts "does this really work" objections cold.
Bottom of The FunnelLifestyle-anchored case study. Hits the emotional "I want my life back" driver the PGS sales page leans on but the channel never shows.
Bottom of The FunnelDirect response to the 2026 "AI ate my agency" panic. Pure POV from someone with 700-1000 agencies of live data. High share rate.
Top of The FunnelHybrid case study aimed at the "I'm still solo" avatar — the biggest portion of PGS applicants. Show the full transformation.
Bottom of The FunnelClosing-call video. Walks through onboarding, the weekly live calls, the AI implementation suite, async expert reviews — then directs straight to an application call.
Middle of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
The exact questions agency owners Google before productizing — "what service can I productize," "how do I price my first productized offer," "what if my service is too custom." Highest search intent for the PGS-ready avatar, and most of these videos don't exist yet from a credible operator.
Real teardowns of pricing structures, profit margins, and packaging mistakes you see inside PGS every week. Bookmark-able tactical content that pre-qualifies viewers who already know they need a system, not just inspiration.
The brand-defining bucket. Delivery SOPs, team hiring at $30-50K MRR, async-first systems, the four-day workweek mechanics — the exact stuff your "30 hours a week or less" PGS promise is built on, made visible.
Sit-down interviews with Erin Young, Chris Baylis, Emmanuel, Joy & Juan and the rest — before/after revenue, hours worked, offer evolution, what they tried before PGS. Bottom-of-funnel proof that pre-empts every "but does this really work for an agency like mine" objection. You have 700-1000 case studies and zero videos — this bucket alone will move the needle.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward booking a PGS application call -> close the deal.
Your Unique Lead Magnet
Most agency owners spend 6-18 months wondering if they should productize — and the ones who jump too early build a discount version of their custom offer that quietly tanks their margins. This diagnostic is the exact 7-question framework Greg walks every PGS applicant through to figure out (a) whether their service can be productized at all, (b) which version of it should be the productized offer, and (c) what price the market will actually pay for it. Whether you're a $10K/mo solo operator or a $50K/mo team, this guide tells you the truth before you spend the next year rebuilding the wrong thing.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Should You Productize Your Service Or Stay Custom? (The Honest Answer) Introduction: Clear Offer: This video answers the question every service-based agency owner wrestles with before pulling the trigger on a productized model — should you actually productize, or is custom delivery the right call for your business — with a clear framework you can use today. Relate to Viewer: If you're running a service agency doing six or low-seven figures, you've probably been told you "should productize" but nobody actually explains WHEN, in plain English, with real margin numbers and real downsides. Social Proof: I'm Greg Hickman, founder of AltAgency, I've personally helped over 700 service-based agencies productize through our Productized Growth System, and before that I built and sold System.ly to operators like Dan Martell, John Lee Dumas, and Jasmine Star. Open Loop: By the end of this video, you'll know exactly when productizing will double your take-home, when it will quietly tank your margins, and the three signals that mean you're ready to make the jump within the next 90 days. Quick Story: Last year an agency owner came to me — runs a paid-ads shop out of Austin, four contractors, doing about $40K MRR. He'd been told for two years he "needed to productize." He'd watched all the videos. He even tried it once — built a $1,500/mo "ads-in-a-box" offer, sold three of them, then quietly killed it six months later because the unit economics were upside down. The problem wasn't the productized model. The problem was he productized the wrong service, at the wrong price, with the wrong delivery system underneath it. We rebuilt his offer at $4,800/mo with a tighter scope and an async-first delivery SOP, and 11 months later he was at $52K MRR working four days a week. He didn't need to productize harder. He needed to productize correctly. That's the gap nobody is talking about — and it's where 80% of agency owners burn 6-18 months trying to figure it out alone. Point 1: Productized Means "Same Outcome, Same Process" — Not "Cheaper." Why this matters: Most agencies who productize end up with a discount version of their custom service. That's not productizing — that's racing to the bottom. What to focus on: Real productization means you've defined ONE outcome you deliver, with ONE repeatable process, at ONE price — and your margins go UP, not down, because delivery becomes predictable. A simple explanation: A custom agency builds a different house for every client. A productized agency builds the same house in three different colors. Same blueprints. Same crew. Predictable margins. That's the whole game. CTA to Lead Magnet (30% Through The Video): If you want to see exactly what kind of service productizes well — and which ones genuinely don't — download the free Productized Offer Diagnostic in the description. It's the same 7-question framework we walk every PGS applicant through before they join. Point 2: The Three Signals You're Ready To Productize Why this matters: Not every agency should productize on day one. But there are three specific signs that mean custom delivery is now the thing holding your revenue and your life back. What to focus on: If you've delivered the same core outcome in a clear niche for 2+ years, you're at $20K-$50K MRR but feel capped, and you're trading time-for-money instead of building leverage — you're ready. Try to productize before those signals are there, and you'll struggle. Wait too long after, and you'll burn out before you ever pull the trigger. A simple explanation: Three signals. Hit all three, and productizing will double your take-home inside 12 months. Miss them, and you're better off tightening your custom delivery first. Point 3: When Custom Is Actually The Right Call Why this matters: I'm not going to sell you something you don't need. Some agencies should stay custom — and the people telling you "everyone should productize" are either selling you something or have never run a real custom agency. What to focus on: If your sweet-spot client is paying $20K+ per project, your outcomes genuinely require deep discovery, and you're profitable with a small senior team — custom is fine. Don't break what's working to chase a model. A simple explanation: Don't productize a Bentley dealership. But the second you're selling the same Honda Civic over and over with custom paperwork — that paperwork is costing you a house. CTA to Service (70% Through The Video): If after watching this video you think you might be one of those agencies ready to make the jump, that's exactly what an AltAgency PGS application call is for. We'll look at your current offer, your delivery, and your margins, and tell you straight whether productizing is the right next move or not. Link's in the description.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
Loading calendar…
Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for AltAgency.